5 Ways to Master Pinterest Advertising
Pinterest has an average of 291 million users monthly. It is easily a crowd favorite with women who make up 79.5% of the users. It is quickly becoming the fastest way to share images. It has long replaced scrap-booking and traditional cork-backed pin boards on women’s bedroom walls. If you want your business to grow exponentially and increase your brand following follow these 5 easy steps.
You can’t be everything, so choose a niche and stick with it. Start Pinterest advertising by making sure that you’re creating content that’s relevant to your target audience. Think about your customers’ goals and hobbies. Sharing your products and services since many Pinterest users are on the platform specifically for shopping and finding new products. If your product or service is particularly complex use infographics (short for informational graphics), how-to guide or tutorial, which allow for a ton of great visually represented information. Teaching your audience can turn into a lead generation opportunity where a pin links to your website and you offer a freebie that requires someone to enter their email address in exchange for a download of your content so that you can continue the relationship and build the trust factor that’s necessary before someone buys from you.
Write your Story
Pinterest’s most popular pins are fashion, food and home decorating. Think of new ways you can showcase your products that might appeal to people in a new way in those categories if you can. style your product as decoration in a new and creative way. Change up how you pin your work and write the description in a way that is less salesy and more inspirational. Help inspire people to visualize and purchase your product in their life.
Pay attention to Feedback
It’s also helpful to use Pinterest analytics to determine exactly what your audiences are responding to.
2. Set up Shop On Pinterest
Pinterest has a unique feature that allows online retailers to sell straight through their platform. Design and maintain a section specifically for shopping and product pins.
3. Perfect Your Formatting
Pinterest is visually based so your photos are vitally important. Users only save the most visually appealing and most useful pins to their boards. Pinterest Users tend to prefer longer photo pins. In fact, some of the best performing Pins are 5-9 times longer than their width! Practically vertical posts are more useful because vertical pins take up more space in the feed, creating a cohesive look and feel. Keep in mind the maximum size a pin can be before getting cut off at the bottom is a 1:2.8 ratio.
For brand strength and recognition, you want to make sure you put your logo on every single one of your pin graphics. Placing it towards the very top or bottom of your pin is a great way to ensure your mark is on it without being overwhelming.
Put yourself in a position for success on Pinterest by using beautiful, high-quality imagery within your pins. There are endless online resources for stock photos for promotional graphics, but you should utilize professional photography whenever possible and especially for any products you’ll be showcasing.
A good pin uses photography that is well-composed and in focus so there’s no strain to tell what’s in the image. Using multiple photos together in a collage can also help your pin’s performance, but try to keep it around four images or fewer so it doesn’t look overcrowded.
If you are looking to target very specific people on Pinterest, promoted pins could be a quick way to accomplish this. You can set the parameters to target people only in your area to get your pins in front of the exact right people.
If you’ve created lead magnets to help grow your email list, creating vertical graphics to promote them on Pinterest is a great strategy. This can lead even more people to your business and onto your email list.
It’s also a worthwhile strategy to create Pinterest graphics to promote different facets of your business.
5. It’s All in the Timing
People go to Pinterest to be inspired or to help them solve a problem very early on in planning something. Pinterest is one of the first places they are going to start the process of planning. This presents a huge opportunity to reach people at an early stage so that when they are ready to hire someone, it will be you.
Create a content calendar
The first five pins you save each day will be prioritized, so saving your own pins before any curated content is a smart strategy. As a general rule, you should plan between 30-45 days ahead of time throughout the year. However, pinners start planning for the holidays and the new year six months early. Your goal is to entice prospective buyers with content that will get them shopping as early as possible.
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