• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
Lindsay Shearer Official Website – LindsayShearer.com

Lindsay Shearer Official Website - LindsayShearer.com

Grow Your Online Business & Your Faith

  • Pinterest Ads + Organic
  • Contact
  • Done 4 You Ads- SEO/FB/TIKTOK
  • About
    • Speaking

5 Ways to Master Pinterest Advertising

June 5, 2019 by Lindsay Shearer

5 Ways to Master Pinterest Advertising

Pinterest has an average of 291 million users monthly. It is easily a crowd favorite with women who make up 79.5% of the users. It is quickly becoming the fastest way to share images. It has long replaced scrap-booking and traditional cork-backed pin boards on women’s bedroom walls. If you want your business to grow exponentially and increase your brand following follow these 5 easy steps.

5 Ways to Master Pinterest Advertising1. Create Content For Your Target Audience

You can’t be everything, so choose a niche and stick with it. Start Pinterest advertising by making sure that you’re creating content that’s relevant to your target audience. Think about your customers’ goals and hobbies. Sharing your products and services since many Pinterest users are on the platform specifically for shopping and finding new products. If your product or service is particularly complex use infographics (short for informational graphics), how-to guide or tutorial, which allow for a ton of great visually represented information. Teaching your audience can turn into a lead generation opportunity where a pin links to your website and you offer a freebie that requires someone to enter their email address in exchange for a download of your content so that you can continue the relationship and build the trust factor that’s necessary before someone buys from you.

Write your Story

Pinterest’s most popular pins are fashion, food and home decorating. Think of new ways you can showcase your products that might appeal to people in a new way in those categories if you can. style your product as decoration in a new and creative way. Change up how you pin your work and write the description in a way that is less salesy and more inspirational. Help inspire people to visualize and purchase your product in their life.

Pay attention to Feedback

It’s also helpful to use Pinterest analytics to determine exactly what your audiences are responding to.

5 Ways To Master Pinterest Advertising

2. Set up Shop On Pinterest

Pinterest has a unique feature that allows online retailers to sell straight through their platform. Design and maintain a section specifically for shopping and product pins.

3. Perfect Your Formatting

Go Vertical

Pinterest is visually based so your photos are vitally important. Users only save the most visually appealing and most useful pins to their boards. Pinterest Users tend to prefer longer photo pins. In fact, some of the best performing Pins are 5-9 times longer than their width! Practically vertical posts are more useful because vertical pins take up more space in the feed, creating a cohesive look and feel. Keep in mind the maximum size a pin can be before getting cut off at the bottom is a 1:2.8 ratio.

Branding

For brand strength and recognition, you want to make sure you put your logo on every single one of your pin graphics. Placing it towards the very top or bottom of your pin is a great way to ensure your mark is on it without being overwhelming.

High-quality imagery

Put yourself in a position for success on Pinterest by using beautiful, high-quality imagery within your pins. There are endless online resources for stock photos for promotional graphics, but you should utilize professional photography whenever possible and especially for any products you’ll be showcasing.
A good pin uses photography that is well-composed and in focus so there’s no strain to tell what’s in the image. Using multiple photos together in a collage can also help your pin’s performance, but try to keep it around four images or fewer so it doesn’t look overcrowded.

5 Ways To Master Pinterest Advertising

4.Promote Yourself

If you are looking to target very specific people on Pinterest, promoted pins could be a quick way to accomplish this. You can set the parameters to target people only in your area to get your pins in front of the exact right people.

Lead magnets

If you’ve created lead magnets to help grow your email list, creating vertical graphics to promote them on Pinterest is a great strategy. This can lead even more people to your business and onto your email list.
It’s also a worthwhile strategy to create Pinterest graphics to promote different facets of your business.

5. It’s All in the Timing

People go to Pinterest to be inspired or to help them solve a problem very early on in planning something. Pinterest is one of the first places they are going to start the process of planning. This presents a huge opportunity to reach people at an early stage so that when they are ready to hire someone, it will be you.

Create a content calendar

The first five pins you save each day will be prioritized, so saving your own pins before any curated content is a smart strategy. As a general rule, you should plan between 30-45 days ahead of time throughout the year. However, pinners start planning for the holidays and the new year six months early. Your goal is to entice prospective buyers with content that will get them shopping as early as possible.

Want More Info?

Join a Free Digital Marketing Course:

Get a Pinterest Account Audit

GET A FREE 90-DAY GROWTH PLAN FOR YOUR BUSINESS

PS. Be sure to join my free online community for Digital Marketing Entrepreneurs! Join here.

Filed Under: Business Building Tips, Pinterest Tagged With: Advertise on Pinterest, Free Pinterest Course, Pinterest, Pinterest Marketing

About Lindsay Shearer

Lindsay Shearer is the Amazon Best Selling Author of the hit Book, Amplified Ambition. She is an international business owner, peak performance business coach, and keynote/workshop speaker. A former mergers and acquisitions executive and serial entrepreneur, Lindsay knows from personal experience what it takes to build and grow a successful business.

She started https://LaunchMasteryMarketing.com to help ecommerce & info product brands run SEO, Paid Ads, Funnels & Emails. She’s founded some killer like From Zero to $1K help entrepreneurs crush new business strategy.

Lindsay’s proven & easy-to-follow strategies have propelled thousands of people into more fulfilling lives by creating a business around an epic life. Lindsay has been a featured expert on the Dr. Oz Sharecare Program, and has worked with many companies including the San Diego Chargers, Fox Sports San Diego, Sharp Memorial Hospital and many more.

Primary Sidebar

Smiley face

Hey! I'm Lindsay, former mergers & aquisitions specialist turned online entrepreneur and beach addict :)

I’m an Online Marketing & Pinterest strategist for entrepreneurs who are sick of struggling with wearing too many hats in business and overpaying for traffic generation and want to generate more traffic and get more leads on autopilot. I’ve used Pinterest to increase my blog traffic by 47,000 visitors/month…for free! And I've built my business with faith and heart to make a powerful impact and you can too!

Addicted to: adventure, learning new skills, unique snacks, and working in my pjs.

Free Cheat Sheet Pinterest Audit Free Class
Get Involved

Recent Posts

  • A Step-By-Step Guide To YouTube Ad- Your First
  • Your Ultimate Guide to Pinterest Marketing
  • What’s The Best Email Provider For Bloggers?
  • WPX Hosting Benefits
  • How to Make $1000 Fast Online

Categories

  • Affiliate Marketing
  • Blogging
  • Book Writing
  • Business Building Tips
  • Christian
  • Email Marketing
  • From Zero to $1K
  • Goals
  • Make Money Online
  • Paid Advertising
  • Paid Social Media
  • Pinterest
  • Sales
  • SEO

Archives

  • March 2020
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • October 2018
  • July 2018
  • May 2018
  • March 2018
  • November 2016
  • October 2016
  • September 2016
  • May 2016
  • March 2016
  • February 2016

Popup Email Opt In

GET THE TOOLS & SUPPORT YOU NEED TO ROCK YOUR ONLINE BIZ!

Footer

Hey! I’m Lindsay.
My Specialty? I help entrepreneurs like you start online businesses, write books, grow their traffic with Pinterest, to automate lead & new client Generation! Read More…


  • Terms & Conditions
  • Privacy Policy

Copyright © 2023 · Business Pro on Genesis Framework · WordPress · Log in