Properly setting up your YouTube Ad are ESSENTIAL for your cross channel marketing strategy!
Each day, people watch more than five billion videos on YouTube- enter your first YouTube Ad! YouTube is a massive advertising platform that will allow you to reach a highly engaged audience. YouTube also allows marketers to target their ads to people that recently searched for a specific product or service. If you opt to advertise on YouTube, you’ll be able to connect with people that are interested in the things you’re advertising.
If you’re new to advertising on YouTube, and you’d like to set up an ad campaign, just follow this simple step-by-step guide.
Step One: Create A Video YouTube Ad
In order to advertise on YouTube, you’ll need to create a video ad that effectively promotes your product or service. You’ll want to make sure your content is professional-looking and reflects positively on your brand.
If you don’t have experience creating videos, you may want to work with a video production company to create an advertisement. Remember, once you’ve created a YouTube ad, you’ll be able to use that ad for other campaigns in the future.
Step Two: Upload Your Ad To YouTube
Once your ad has been created, you’ll want to upload it to YouTube. You can do this by logging into your YouTube account and clicking on the camera icon on the upper-right portion of your screen. From there, you should select “Upload Video.”
You’ll be asked to provide essential information for your video. You’ll need to give it a title, create a description, and choose tags for the video. Worried about people seeing your ad before your campaign kicks off? You don’t have to be. You can make your video or private or choose to keep it unlisted.
Step Three: Create A Google Ads Campaign
YouTube is owned by Google, which is why you’ll want to launch your campaign through Google Ads. You should log into your account and select “All Campaigns” in your sidebar. Once you’ve done that, you can click the blue button with a plus symbol to launch your new campaign.
When you’re choosing your campaign type, you’ll want to select “Video.” This will allow you to run a campaign on YouTube.
Step Four: Choose Your Campaign Goal
After you’ve specified that you want to run a video campaign, you’ll be asked to choose a goal for your campaign. You’ll have five different options available to you. You can focus on leads, site traffic, product & brand consideration, brand awareness & reach, or run a campaign without a goal.
The goal that you choose will have an impact on how people will interact with your video. For example, if you choose website traffic or leads, your video will appear in-stream. If you choose product and brand consideration, your video will appear in-stream, but it will also appear in video discovery. Learn more about each type of goal so that you can choose the best goal for your campaign.
Step Five: Set Up Your Campaign
Before you can launch your campaign, you’ll need to provide Google Ads with some essential information. You’ll need to choose a name for the campaign you’re watching. You’re the only one that will be able to see the name you’ve selected, so you can pick any name that makes sense to you. Selecting a name allows you to differentiate between campaigns if you’re running more than one campaign at the same time.
You’ll also need to decide on a budget for the campaign. Typically, you’ll set a daily budget for your campaign. However, you also have the option of specifying a budget for the entire campaign. If you do this, your campaign will end when your budget has been exhausted, even if you haven’t hit your campaign end date.
When you set your budget, you’ll also be asked to choose your delivery method. You’ll have two options: standard and accelerated. If you choose standard, your budget will be spread out over the course of the day. If you pick accelerated, your ads will be run whenever there’s an opportunity, which means your daily budget will be depleted more quickly.
You’ll need to set the start date for your campaign as well as the end date. As mentioned above, your campaign may end before your specified end date if you no longer have money in your budget.
Once you’ve submitted your start and end date, you’ll be asked to choose where you want your YouTube ad to appear. Your ad can appear in YouTube search results, on YouTube videos, or on Google’s other networks that allow for video advertising.
Lastly, you’ll need to specify your location and your language options. If you only want your ad to appear in front of videos that are in English, you’ll be able to specify that. You can advertise exclusively to viewers in a specific country as well.
Step Six: Decide On Your YouTube Ad Bidding Strategy
Before you can launch your campaign, you’ll have to choose a bidding strategy and select the audience that you want to reach. The bidding strategies available to you are Maximum CPV (cost per view), Maximum CPM (cost per mille), Viewable CPM, or Target CPA.
You’ll have the option of choosing an inventory type for your ad. If you do this, you can ensure that your video will only appear before videos that are a good match for your brand. As an example, if you’re trying to advertise to a younger audience, you may not want your ad to appear in front of violent content. You can specifically select types of content that you would like to exclude from your campaign.
When selecting your audience, you won’t just be able to select the demographic that you want to reach. You can specify the interests and hobbies of your target audience, the kinds of things they’ve been researching, and how they may have interacted with your business in the past. You can also select topics so that your ads will appear in front of videos in specific niches.
Follow these steps, and you’ll be able to launch your YouTube ads campaign! Video advertisements on YouTube can be an amazing way to connect with an audience.
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