Lindsay Shearer | Viral Marketing + Publicity |$1B+ Client Revenue

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Building Your Brand with Networking 

Building Your Brand with Networking

How to use build your brand with networking:

Networking and being a connector in the community is one of the most powerful assets you can have as a business owner.  It’s always the goal of any business to put a lot of focus on building your brand with networking with the movers and shakers in your industry.  Getting those connections can make all the difference in the growth and scalability of any business.  

When you’re out networking, becoming the go to person in your industry is your goal.  You want to be very clear about your branding in who you are and what you do specifically as a business.  For example, if you’re in the wellness industry, in an introduction, you’d want to be specific and clear about what service you offer and/or how you can help clients. Here’s an example: “Hi, I’m Lindsay and I help corporations with their corporate wellness programs through nutrition, education and installing fitness programs into their company culture.”  When a person thinks of you, you want them to remember you for a specific reason and a specific function in your industry to refer their clients to.

Here are some great tips for building your brand with networking:

  1. Be very clear about who you are and how you can help your clients and the companies you work with.
  2. Always always always not only have business cards to give out, but TAKE Your Contact’s BUSINESS CARD too.  I always tell my students, unless you get their information, you’re not actually capturing the opportunity.
  3. Figure out where the folks you want to build your brand with are networking now.  Is it at the golf course? Is it at a country club or a certain gym?  Start frequenting that place.
  4. Stay in contact with folks.  This can be as easy as a once a month email newsletter or a few encouraging and inspirational facebook posts.  If you are in front of your target audience, when they need your service they will call you.

I’ve built my business and am continually building my brand with networking with the right individuals and wouldn’t be where I am without them.
I encourage you to attend some type of networking function at least once per week when you’re starting your business to always keep networking!!  It’s amazing what doors open for you when you do.