Your Ultimate Guide to Pinterest Marketing
Wondering how to show your ads to people; searching for products like yours, and people who like to browse their feed. This guide to Pinterest marketing is a simple answer to this question. However, Pinterest ads are very much underutilized as compared to other social media platforms with an excellent opportunity to showcase your products to more people. Pinterest ads can last a thousand times longer as compared to Facebook posts and tweets, which are matters of hours before they disappear.
In this article, we will showcase the real power of Pinterest marketing and help you to understand what Pinterest advertising is.
What is Pinterest Advertising?
Pinterest ads, in simpler words known as promoted pins, pay for a positioning system that enables your products to reach approximately 250 million users per month on Pinterest.
Type of Pinterest Ads
Your Pinterest ad type will determine what ad format you use, your bid type, and available placements. Following are a different type of Pinterest ads that are available
- Promoted Pins
Promoted Pins? Seems confusing and wondering what kind of promoted pins campaigns you should run. Let’s make it simple. Currently, there are four different types of promoted pins available to choose from, which are as follows:
Every kind of pin developed prioritizes and optimized for different results and charges are based on the tied actions to produce desired results. The campaign type you choose does matter because it will determine what you are paying.
As the name gives an idea; these types of promotional pins are designed to send traffic to your website. If you are interested in lead generation or immediate sales, then this is the right campaign type to choose. Majority of people research Pinterest before buying and campaign so that they can send interested and ready to buy users directly to your website, which gives you a huge advantage. But unfortunately, you will be charged for every click made to your site.
The awareness campaign was released by the end of last year, which enables you to be seen in most parts of Pinterest by the people. The main objective is to reach maximum people rather than focusing on your actions. The awareness campaigns are best suitable for brand awareness and recognition purposes as they will be visible to a large amount of audience as compared to other promoted pin types available at the same price. The awareness campaigns can be purchased directly from Pinterest or through auctions where you bid for order placement. The payment is charged for every 1,000 impressions, which can be a great option to save money instead of paying for per clicks.
This type of Pinterest ads are best suitable for software companies that need to promote their apps, and the promotions will help you drive to install your app.
Video campaigns are new to Pinterest a campaign which is still working to make into users hearts. Initially, the video felt like a speed bump to most of Pinterest users, but the numbers are increasing, and they love it. If you are planning to use a video as a strategy to sell, then this might be great to put ad dollars behind your work.
The Process To Setup Pinterest Ad
Since you have a basic idea regarding Pinterest ad campaigns, now you are ready to advertise on Pinterest. Now let’s discuss the step by step guide with Pinterest advertising.
- Setup Your Business Account
- Install the Pinterest tag
Before choosing the specific ad campaign, you need to install the Pinterest tag to keep track of the actions of people who visit your website after seeing your ad.
- Choose the campaign objective
- Choose the objective of your campaign on what results you want to get from your ads. There are four different objectives you can choose from;
- Brand awareness; the primary purpose is to create awareness of your brand among the people.
- Video; the primary goal is similar to brand awareness. But the main difference is the use of video, and you will be charged per 1000 impressions received on the video.
- Traffic; the primary purpose is to drive traffic to your website
- App; the primary objective is to encourage a person to install your app.
- Create an Ad Group
- The next step requires you to set an ad group. You can have multiple ad groups in a single ad campaign with various pins in each ad group.
- Set a target audience
Once you set a target audience, it will be a lot easier to get your ads in front of the right people. While targeting people on Pinterest, you have several options to choose from. You can upload an already existing email list or create the audience that has recently interacted with your ad pin or target them based upon their gender, device, language, or location. If you want to reach out to a similar audience, you can choose “create” or “act like” audience, which will show the ad to people with the same qualities. Furthermore, you can also target the audience based on keywords of interest. This will ensure the visibility of ads to relevant people or searches. Always remember to use the broad targeting strategy to avoid low click volume.
- Choose your cost per click
You need to set the maximum cost per click on the ad group creation page. It is the maximum amount you are willing to spend on per impression, click, or engagement. However, you will not be charged the bid amount unless you beat the next highest bidder on the list.
- Set your schedule and budget
Choose the start and the end date of your campaign. The budget field can be found in the drop-down menu, which enables you to choose between a daily or a lifetime budget for your ad campaign. The per-day budget will cost you daily while a lifetime budget will cost you as long as the ad is running. Make sure to make up your mind before choosing because you cannot edit it later on.
- Select your promoted pins
In the final step, you will need to select the pin that you want to appear in the ad group. Select Pick a pin for your ad from an ad group. You can also choose default pins, or you can create yours. To eligible you should meet the Pinterest pin criteria;
- Saved to your profile.
- You can’t keep them to secret boards.
- Must have a valid URL.
- Does not contain short URLs or descriptions.
- No third party GIF or videos allowed.
- Must meet the Pinterest ad standards.
In the next step, you will need to give a name to promotional pin and set the URL for your landing page to get traffic. Once done, you can click the promote pin button. Your ad will go for reviews which can typically take less than 24hrs to get approved.
Pinterest ads can be a very effective way to increase bad awareness, sales generations, traffic, or leads. Start by recognizing your audience and the type of content that will help to captivate them. Use your creativity and uniqueness to highlight your products and engage them with your target audience. But remember to keep an eye on the analytics and make your decision carefully. Furthermore, it makes sure you never miss using the Pinterest messaging tab to engage your audience constantly. So why are you waiting? Let’s get started with your first ad on Pinterest or still needs ideas and engaging content to help promote your brand? Contact us here today!
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